Group Supervisor, SEM
New York, NY
Full Time
Experienced
About us:
Much of what you need to know about minds + assembly is captured in the name itself: we think we create and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.
At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people, those who have the right talent, temperament, and teamwork-orientation to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.
About the Role:
We are seeking a search expert, with deep pharma experience and strong client facing skills. The Group Supervisor of SEM is responsible for driving the strategy, execution, and technical oversight of SEM.
While the search landscape is evolving, search remains a key channel for both HCP and patient media. This role will help us navigate the evolving landscape to ensure best-in-class implementation of search programs that are compliant, measurable, integrated, and innovative.
Responsibilities:
Client Collaboration & Growth
SEM Strategy & Planning
Campaign Setup & Execution Oversight
Regulatory Compliance & Governance
Tagging & Measurement Implementation
Team Leadership & Process Optimization
Experience:
Much of what you need to know about minds + assembly is captured in the name itself: we think we create and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.
At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people, those who have the right talent, temperament, and teamwork-orientation to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.
About the Role:
We are seeking a search expert, with deep pharma experience and strong client facing skills. The Group Supervisor of SEM is responsible for driving the strategy, execution, and technical oversight of SEM.
While the search landscape is evolving, search remains a key channel for both HCP and patient media. This role will help us navigate the evolving landscape to ensure best-in-class implementation of search programs that are compliant, measurable, integrated, and innovative.
Responsibilities:
Client Collaboration & Growth
- Serve as an SME presenting strategy, performance insights, optimizations, and platform updates to clients with clarity and confidence.
- Build strong, trusted relationships with client stakeholders, becoming a go-to advisor on all things related to search.
- Partner with account and strategy teams to proactively identify client opportunities, challenges, and strategic pivots.
- Contribute to new business efforts by providing SEM expertise in pitch decks, client meetings, and scoping discussions.
- Translate complex SEM topics into business-relevant insights that support client decision-making and demonstrate value.
SEM Strategy & Planning
- Lead strategic development of paid search campaigns
- Identify keyword opportunities, audience strategy, bidding approaches, and platform innovations to improve performance.
- Partner with writing team to lead development of SEM ad copy in alignment with brand messaging, compliance standards, and platform best practices.
- Support SEM submissions through MLR
- Work in close partnership with the dev team to ensure landing pages are aligned with SEM strategy, tagged properly for measurement, and compliant with MLR-approved content
Campaign Setup & Execution Oversight
- Own end-to-end implementation and QA of SEM campaigns across Google Ads and Microsoft Ads.
- Lead the buildout of campaign structures (keywords, ad copy, extensions, sitelinks) in alignment with client goals and regulatory guardrails.
Regulatory Compliance & Governance
- Stay current on all regulatory standards for pharma SEM and Implement and manage SEM workflows that align with pharma regulatory standards.
- Maintain audit documentation for MLR reviews and internal compliance checkpoints.
Tagging & Measurement Implementation
- Oversee tagging and tracking implementation (e.g., Floodlight, GA4, GTM, etc.) to support conversions, site behavior, and performance analysis.
- Partner with intelligence team to validate clean data capture and attribution
Team Leadership & Process Optimization
- Train and mentor digital activation specialists focused on SEM
- Create and update SOPs for SEM activation team
Experience:
- 6+ years of experience in paid search marketing, with at least 1-2 years in a supervisory or leadership role.
- Demonstrated experience managing SEM campaigns for healthcare or pharmaceutical brands.
- Strong analytical skills, with ability to interpret data and make data-informed decisions.
- Excellent project management, communication, and leadership skills.
- High degree of comfort collaborating across cross-functional teams, with the ability to educate stakeholders and drive optimal campaign and compliance outcomes.
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